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Jan-Jaap Minnema's expertise and insights have been featured in leading yachting publications worldwide.
Superyacht Times - Broker Insights
An in-depth look at Jan-Jaap's experience selling smaller yachts and his insights on the evolving superyacht market.
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One to One with Jan-Jaap Minnema
A personal interview discussing career highlights, market trends, and the future of superyacht brokerage.
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Singapore Yacht Show Interview
With Roberto Giorgi at the Singapore Yacht Show, discussing the Illusion project and the growing Asian market.
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Speaker at Superyacht Investor Conference 2025
Jan-Jaap and fellow panelists charted a course for the brokerage industry's future at this prestigious London event.
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Celebrating 25 years as broker with Superyacht Investor
Jan Jaap was recently interviewed by SuperYacht Investor, one of the industry's leading publications focused on the business, ownership, and operational realities of large yachts.
The interview reflects on Jan-Jaap's 25 years as a superyacht broker and offers a candid look at how the industry has changed — and how experience, while invaluable, can sometimes narrow perspective if it isn't actively questioned. Rather than revisiting career highlights or deals, the conversation focuses on judgement, pattern recognition, and the risks of relying too heavily on established practices. Jan speaks openly about how long-term experience must be paired with adaptability, particularly in a market shaped by new owners, shifting expectations, and increasing complexity around regulation, sustainability, and yacht operation. The interview aligns closely with SuperYacht Investor's editorial approach. The publication is read widely across brokerage, finance, shipyards, family offices, and advisory firms. For Jan, the interview was an opportunity to step back from day-to-day brokerage activity and reflect on what experience actually means in a modern superyacht context: when it helps, when it hinders, and how staying relevant requires continuous recalibration.
Monaco Yacht Show 2025
With 116 superyachts on display, 79 world premieres, and over 560 exhibitors, the Monaco Yacht Show 2025 was a landmark event for the industry.
The Monaco Yacht Show 2025 concluded on 27 September, after four days at Port Hercule that once again confirmed Monaco's position as the beating heart of the superyacht world. With 116 superyachts on display, 79 world premieres, and over 560 exhibitors, the 2025 edition was a mix of innovation, sustainability, and market-defining announcements. This year's fleet represented every tier of the superyacht spectrum, from 35-metre entry yachts to the largest vessels on display. Highlights included significant debuts showcasing continued dominance in Northern European custom builds, contemporary layouts and lifestyle-oriented design, and high-octane premieres blending Italian automotive DNA with naval engineering. The MYS Market Report 2025 pointed to a cooling market compared to the post-COVID peak in 2021, but emphasized resilience in brokerage and mid-sized new build contracts. Brokerage activity remains strong in the 35-60m range, while sustainability and explorer yachts are shaping future demand. 2025 also marked the launch of the Blue Wake Awards, celebrating environmental and design innovation in yachting. The awards were widely praised for moving sustainability from concept to tangible recognition.
Fraser Asia's growing role in global network - Yacht Style
As Fraser Asia expands its team numbers and strengthens links with the global offices of the superyacht brokerage house, senior ranks share insights on the company's current and future plans.
Yacht Style magazine recently featured an in-depth article on Fraser Asia's expanding role within the global Fraser Yachts network. The piece explores how the Asian market has become increasingly important for superyacht sales and charter. Jan-Jaap Minnema, along with other senior Fraser representatives, shared insights on the company's strategic growth in the region. The article discusses the unique characteristics of Asian clients, the growing interest in superyacht ownership, and the importance of having a strong local presence. Key topics covered include: - The expansion of Fraser's team in Asia - Growing demand from Asian buyers for European-built yachts - The importance of cultural understanding in client relationships - Future plans for the Asian market The article highlights Fraser's commitment to providing world-class service to clients across all global markets.
Speaker 2025 at Superyacht Investor Conference
At the Superyacht Investor London 2025 event, Jan Jaap and his fellow panelists literally and figuratively chartered a course for the brokerage industry's future.
At the Superyacht Investor London 2025 event, Jan Jaap and his fellow panelists literally and figuratively chartered a course for the brokerage industry's future. The conference brought together leading voices in superyacht brokerage, finance, and operations to discuss the evolving landscape of the industry. Topics covered included market trends, the impact of new regulations, sustainability initiatives, and the changing profile of yacht buyers. As a panelist, Jan-Jaap joined fellow industry experts to discuss the future of yacht brokerage, market trends, and the evolving needs of superyacht clients. The session provided valuable insights into how the brokerage industry is adapting to changing market conditions. Jan-Jaap's participation as a speaker underscores his position as a thought leader in the superyacht brokerage community, bringing decades of experience to discussions about the industry's direction.
Superyacht Times - Broker Insights
How important is it to gain experience selling yachts of a smaller size when you're first entering the industry?
In this interview with Superyacht Times, Jan-Jaap Minnema shares insights on building a career in superyacht brokerage. The discussion explores the importance of gaining experience across different yacht sizes and market segments before specializing in the superyacht sector. Jan-Jaap reflects on his own career trajectory and the lessons learned along the way. Key topics include the skills required for successful brokerage, understanding client needs across different market segments, and how early career experiences shape a broker's approach to high-value transactions. The interview provides valuable guidance for aspiring yacht brokers and offers a glimpse into the career path that led Jan-Jaap to become one of the industry's respected senior brokers.
One to One with Jan-Jaap Minnema - Superyacht News
In the latest instalment of our digital one to one series, our Business Editor, Rory Jackson, speaks with Jan-Jaap Minnema about breaking trends and influencing people in the superyacht industry.
In this in-depth interview, Superyacht News Business Editor Rory Jackson speaks with Jan-Jaap Minnema about breaking trends and influencing people in the superyacht industry. The conversation covers a wide range of topics including market dynamics, the evolution of buyer preferences, and the role of brokers in shaping industry trends. Jan-Jaap shares his perspective on what makes a successful transaction and how the relationship between brokers, buyers, and sellers has evolved over his career. Highlights from the interview include Jan-Jaap's journey from entering the industry to becoming a senior broker, observations on how the market has evolved over the decades, insights into what today's buyers are looking for, and the role of trust and discretion in high-value transactions. The interview provides valuable insights for anyone interested in understanding the superyacht market from an insider's perspective.
Singapore Yacht Show Interview
Join Fraser Yachts' Roberto Giorgi and senior broker Jan-Jaap Minnema in this interview from the Singapore Yacht Show.
In this interview from the Singapore Yacht Show, Fraser Yachts' Roberto Giorgi and senior broker Jan-Jaap Minnema discuss the growing importance of the Asian superyacht market. The conversation explores trends in Asian yacht ownership, the unique characteristics of the regional market, and Fraser's strategic presence in Singapore. Both speakers share their observations on how Asian clients approach yacht ownership differently from their European and American counterparts. Topics discussed include Fraser's expansion in the Asian market, the appeal of superyacht ownership for Asian clients, differences between Asian and European buyer preferences, and the importance of the Singapore Yacht Show for the regional market. The interview highlights the international nature of modern superyacht brokerage and the importance of understanding regional market dynamics.
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